Privacy Policy for Flower Delivery East Finchley

Introduction

This Privacy Policy explains how Flower Delivery East Finchley collects, uses, stores, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers who place orders for flower deliveries in East Finchley and the surrounding districts. By making a purchase or contacting us for our services, you agree to the practices described in this Policy.

Data We Collect

To provide our flower delivery services effectively, we may collect the following data about you:

• Identity Data: Name, title.
• Contact Information: Delivery address, billing address, postcode, telephone number (if provided).
• Order and Transaction Data: Product purchases, order amounts, purchase history, delivery instructions.
• Payment Data: Payment method details (such as last four digits of card, not full card numbers), payment confirmation, payment status (actual payments are securely processed through third-party payment processors; we do not have access to your full payment details).
• Technical Data: Internet protocol (IP) address, device type, browser type, and usage data (when you place orders online).
• Communications Data: Any correspondence with us via website forms, chat, or written communications.

Lawful Basis for Processing

We process your personal data based on the following lawful grounds:

• Contractual Necessity: To fulfill your flower delivery order and provide our services.
• Legal Obligation: To comply with accounting, tax, and other legal requirements.
• Legitimate Interests: To improve our service, respond to customer queries, and maintain business records, provided such interests are not overridden by your rights and interests.
• Consent: If we use your data for marketing communications, we will request your explicit consent, and you may withdraw this at any time.

How We Use Your Data

Flower Delivery East Finchley uses your data for the following purposes:

• Processing and delivering your orders.
• Contacting you about your purchase or delivery status.
• Handling customer service requests or complaints.
• Internal record-keeping for business administration.
• Complying with legal, regulatory, and taxation requirements.
• Sending marketing messages (only where lawful consent has been given).

Data Processors and Third Parties

We may share your personal data with trusted third-party service providers and data processors necessary for conducting our business. These include:

• Payment processors, to securely handle payments for your orders (e.g., card payment companies).
• IT support and website hosting providers, to help us maintain and improve our website or order platform.
• Delivery partners, to ensure your flowers are delivered accurately and efficiently.
• Professional advisers, such as accountants or legal consultants, to comply with our legal obligations.

All data processors engaged by Flower Delivery East Finchley are required to comply with GDPR, to process your data only for specified purposes, and to safeguard your information. We do not sell, lease, or trade your data to third parties for their own marketing purposes.

Data Retention

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected, including providing services to you, business administration, and compliance with legal and regulatory requirements. Generally:

• Order information is held for up to 6 years for accounting and tax purposes.
• Where you have registered for marketing communications, your information will be retained until you unsubscribe or withdraw your consent.
• Technical data is held for a shorter period, generally no longer than 24 months.

After these periods, your data will be securely deleted or anonymised so that it can no longer be associated with you.

Data Security

We are committed to ensuring that your information is secure. We implement appropriate technical and organisational measures to safeguard your data against unauthorised access, alteration, disclosure, or destruction. Our security procedures include restricted access to personal data, encrypted technology for payment data, and regular data protection reviews with our partners and staff.

Your Rights Under GDPR

As a data subject under GDPR, you have several rights in relation to your personal information, including:

• Right to Access: You can request a copy of your personal data that we hold.
• Right to Rectification: You can ask us to correct incomplete or inaccurate information about you.
• Right to Erasure: You may request that we delete your personal data, in certain circumstances.
• Right to Restriction: You may request that we restrict the processing of your data in certain situations.
• Right to Object: You can object to the processing of your data for marketing or legitimate interest purposes.
• Right to Data Portability: You can request your data in a format suitable for transfer to another service provider.
• Right to Withdraw Consent: Where you have given consent for data processing, you may withdraw it at any time.

To exercise any of these rights, please contact us through the details provided on our website. We may require identity verification to process your request and will respond within the timeframe required by law.

International Data Transfers

We strive to ensure that your personal data is held within the United Kingdom or the European Economic Area (EEA). Where data processing or storage outside these areas is necessary, we ensure it is subject to appropriate safeguards as required by GDPR, such as approved standard contractual clauses.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our processes or legal requirements. Any significant changes will be notified to customers where appropriate. You are encouraged to review this policy periodically for the latest information on our privacy practices.

Contact Us

If you have any questions, requests, or concerns regarding your personal data or this Privacy Policy, please get in touch using the contact details provided on the Flower Delivery East Finchley website. We are committed to resolving any privacy or data protection concerns promptly and fairly.